StoryServicesE-booksPodcastLifePM OS ↗Work with me
Available for Product Lead roles — let's talk

Hi,I'mSevan.

Ibuildkickassproductsthatmatter.

With 7+ years in B2B SaaS, I help companies define, design and deliver products that drive engagement, retention, and business growth.

Lyon, France & Yerevan, Armenia

Get in touchMy story
Sevan
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New · Free & Open Source

I built a PM Operating System for Claude Code

13 slash-command skills, 8 expert sub-agent personas, and a context system that makes every AI output calibrated to your product, your users, and your standards — from the first prompt.

Explore Claude Code PM OS
Professional Journey

My Story

Key milestones that shaped my approach to product management.

2023 — Today
Product Lead at Concord

Product Lead at Concord

Current Role

Owned the full product strategy at Concord — from retention-driving core features to a ground-up AI transformation. Led 2 squads, built the PM team from scratch, and shipped six initiatives each tied to a measurable business outcome.

  • →Billing & Self-Serve — Chargebee + Stripe in-app management → −60% support tickets
  • →Ecosystem & Integrations — HubSpot migration, Slack, DocuSign, Calendar → +8% expansion revenue, +10% retention
  • →AI Strategy — MCP server, AI copilot, L1/L2 support agents → +15% new business, +300% resolution speed
  • →PM Tooling — built internal process with AI agents for PRDs, backlog, prototyping → 4× faster time to market
40,000 users20+ engineering & product2 squads🇺🇸 US market🇪🇺 Europe market
Learn more about Concord
2023 — Today
Co-founder of Shooga

Co-founder of Shooga

Founder

My first founder experience — built a B2B SaaS from zero on the French market, wearing every hat from product to marketing to mobile.

  • →End-to-end ownership: product, UX, mobile (iOS + Android), marketing & strategy
  • →Grew to 3,000+ users and 60k€ ARR in 18 months — niche market, freemium + subscription model
  • →Built and ran full marketing stack: newsletter, social media, AI-powered support agents
  • →Coordinated outsourced dev partner with internal design and product team
3,000+ users60k€ ARR18 months3+ team members🇫🇷 French market
Watch Shooga presentation
2020 — 2022
ABB Easy Pro Web — International Deployment

ABB Easy Pro Web — International Deployment

Head of Product

Took a local configurator tool and scaled it into a full international web platform across Europe.

  • →Deployed across 12 countries with 38,000 users
  • →Led 9-person cross-functional team (dev, PO, QA, design)
  • →Managed full product lifecycle from scoping to rollout
38,000 users12 countries9 team members🇪🇺 Europe market
Learn more about ABB
2018 — 2019
Launch of ABB Easy Pro Mobile in France

Launch of ABB Easy Pro Mobile in France

Product Manager

Launched the industry's first mobile configurator for electricians in France.

  • →0→1 product: from concept to 2,000 users
  • →Direct e-commerce integration for residential installations
2,000 users🇫🇷 France launch
Learn more about ABB
By the Numbers

Projects & Impact

Six initiatives at Concord. Each one owned end-to-end, each one tied to a measurable outcome.

−60%
support ticket volume

Billing Self-Serve

Led full billing infrastructure at Concord — in-app subscription management with Chargebee and Stripe. Customers can update plans, add seats, pull invoices, and manage renewals without touching support.

ChargebeeStripeSelf-Serve
+300%
ticket resolution speed

AI Support Agents

Built AI agents handling L1 and L2 support within HubSpot. Same headcount, tripled throughput. Reduced the daily intake of tickets entering the pipeline and accelerated resolution time across the board.

HubSpotAI AgentsL1 / L2
+8%
expansion revenue

HubSpot Ecosystem Build

Built the full sales and customer success pipeline when Concord migrated to HubSpot. Integrated Concord with HubSpot, Slack, and DocuSign — expanding into sales team workflows to unlock upsell and expansion motions.

HubSpotSlackDocuSignGTM
+10%
retention

Contract Deadline Monitoring

Led full execution analysis to increase retention through purchase and finance teams. Helped them monitor contract deadlines in Concord and anticipate budget cycles — with deep integrations into Outlook and Google Calendar.

RetentionOutlookGoogle Calendar
+15%
new business

AI Copilot & MCP

Led the AI strategy to accelerate new business by building and shipping Concord's MCP server with Claude and ChatGPT. Delivered an AI copilot enabling risk management, compliance review, and contract summaries — positioning Concord as a leader in post-signature contract analysis, the 50%+ of a contract's lifecycle.

MCPClaudeChatGPTAI Copilot
4×
faster time to market

PM Internal Tooling

Built the full product management process for a 5-person team with AI agents: PRD writing and validation, usage monitoring without SQL, Jira/GitHub backlog execution, customer feedback from email and HubSpot, and design-system-based prototyping. PMs shipped features directly — quick wins and complex ones.

PM OSJiraGitHubAI Agents
What I bring

Where I add value

I've shipped AI products, scaled teams from zero, and built the internal tools to make product teams move faster.

🤖

AI Product Strategy & Execution

I don't just talk about AI — I've shipped it. At Concord I owned the full AI strategy: MCP integration, AI-powered search, a copilot built from scratch, and autonomous agents across 2 squads.

👥

Team Building & Scaling

Led a cross-functional team of 9 at ABB — developers, product owners, QA, and designers — across 12 European countries. I know how to structure squads and create rituals that keep teams aligned.

📈

Retention & Growth

Led the core feature strategy at Concord that directly improved retention. I identify the moments that make users stay — and build the roadmap around them.

⚡

Claude Code for PMs — PM OS

I'm an expert in using Claude Code as a Product Manager. A full suite of AI-powered workflows, templates, and automations that helps PMs ship faster, write better specs, and make data-driven decisions without engineering support.

🧭

Product Vision & Roadmap

From market positioning to quarterly planning, I build roadmaps that connect company strategy to daily execution — and that your engineering team will actually believe in.

🚀

0→1 & Founder Mindset

Co-founded Shooga from scratch — product, UX, marketing, strategy. I bring the urgency and ownership of a founder to every product decision.

Free Resources

E-books

Download these free e-books to sharpen your product management skills.

📘

Dominate your SaaS as a Product Manager

A comprehensive guide to modern product management practices, from ideation to launch.

Read Now
📗

Transparency in Product Management

Master the communication between the Product Team and your stakeholders with full transparency.

Read Now
📙

How to build a kick ass duo with a Product Designer

A guide for PMs and designers: challenges, strengths, and how to have maximum product impact.

Read Now
Coming Soon

A New Podcast for Product Managers

Raw, honest conversations about the real work of product management — the decisions, the trade-offs, and the voice behind the roadmap.

Launching soon

The Product Voice Podcast

A podcast dedicated to the Product Manager's voice — featuring candid conversations about strategy, leadership, AI, and what it really takes to build great products.

Product StrategyAI & PMLeadershipCareer

Get notified when the first episode drops.

Beyond the Office

Life

The story that runs alongside the career.

Born and raised in Lyon, France — I spent my entire childhood living on a boat called Ararat, which gave me an early appreciation for doing more with less and staying calm in ever-changing conditions. That upbringing shaped the way I approach problems: with curiosity, adaptability, and genuine enthusiasm. In 2024, I took the biggest leap of my life and moved to Armenia to live with my wife, Anahide, who produces a beautiful natural wine called Yeriza in Areni — one of the world's oldest wine regions. We were recently married, and building a life between Yerevan and the vineyards of southern Armenia has been nothing short of extraordinary. On the personal side, I'm a proud uncle — twice over — to two incredible nephews who remind me every day that the best things in life have nothing to do with roadmaps.

Sevan at the Yeriza vineyard in Areni, Armenia
The Ararat — LY1107 — docked on the Rhône in Lyon, France
🚢Grew up on Ararat — a boat in Lyon
🇫🇷Born & raised in Lyon, France
🇦🇲Moved to Armenia in 2024
🍷Wife makes Yeriza wine in Areni
💍Recently married
👶Uncle × 2
Get In Touch

Let's Work Together

Ready to transform your product strategy? I'd love to hear from you.

Contact me directly

Whether you're looking to improve your product strategy, need a workshop facilitator, or want to explore a collaboration — I'd love to hear from you.

✉️
Email
derderiansevan@gmail.com